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About Us

 is a highly regarded online retailer of watch straps and accessories, located a stone's throw from Aberystwyth's iconic Royal Pier on the picturesque shores of West Wales.
The business started in 2008 as a modest venture run out of founder Gary Pemberthy's spare bedroom; since then the business has gone from strength to strength, growing into a tightly knit, highly successful operation that's become renowned in the watch-lovers' community for serving the needs of enthusiasts the world over.

WatchObsession moved into its current premises in 2016, located in office space above its sister company CACTWS, an innovative retail and online menswear boutique. While we don't have a shopfront ourselves, we're happy to talk to our customers and address any queries you might have; if you happen to be in the area, by all means stop by and say hello!


What do we stock?

In the process of expanding as a business, WatchObsession has forged strong partnerships with a wide variety of esteemed watch strap manufacturers, including HirschJean-Paul Menicucci, ISOfrane, Rios1931 and Di-Modell, amongst many others.

We are proud to be one of the largest Hirsch stockist in the world, offering the full range of options from their current catalogue, including comprehensive buckle and clasp customisation options you won't find anywhere else. We work closely with the Austrian firm to ensure a strong supply chain and unmatched range and availability.

We strive to cater to the needs of all kinds of watch owners, from those looking for a dependable, traditional replacement strap to those seeking out the latest looks and styles - and everyone in between! We add to our range on a regular basis - if there's a product you would like to suggest to us for consideration, please feel free to contact us.

While watch straps form the backbone of our business, we also offer a wide range of accessories including tools, watch cases, winders and cleaning products from renowned brands such as Bergeon, Beco Technic, Cape Cod, WOLF1834, and more!

We also have a curated selection of new and pre-owned watches, perfect for those looking for something new to wear.


Our philosophy

WatchObsession is run by a knowledgeable and passionate team of enthusiasts who are aware of the level of quality that discerning watch owners come to expect. Every new product that arrives in our warehouse has been looked at and tested extensively; we endeavour to only sell products of a quality that we would be happy using ourselves.

In the unlikely event you receive an item that does not meet your expectations, our exchange and returns policy is quick and easy; our primary aim is for every customer to be able to shop with confidence, and be satisfied with every purchase.